At a trade counter, a charger is sold in about two minutes. The installer is buying against a job already booked: which inlet, what current, is it on the shelf — and the branch sells the line it can answer for. Wholesalers sell chargers well when three things hold: a narrow range staff can explain from a printed sheet, the trade price applied as issued, and a returns path rehearsed before the first faulty unit returns.
Key Takeaways
- The counter sale lasts two minutes: inlet, current, cable, certification — answered from a sheet, not memory.
- Sell at the trade price exactly as issued; exceptions belong to the list’s owner, in writing.
- Stock depth on few lines beats breadth nobody can explain.
- The returns path is part of the sale: evidence in at the counter, the claim moves upstream.
The Two-Minute Sale: What the Installer Asks
| Counter question | What decides the answer | Where the answer must live |
|---|---|---|
| “Is it the right inlet for this car?” | The connector family the model carries — J1772, NACS or Type 2 — as its listing states | The one-page sheet per model, never memory |
| “What breaker does it need?” | EV charging is a continuous load under the NEC: breaker at 125% of charger current (32 A → 40 A, 40 A → 50 A, 48 A → 60 A) | The same sheet, with the model’s stated current settings |
| “How long is the cable?” | The length the listing states for that exact model — several models state none | The sheet; where a listing is silent, the answer is “not stated”, not a guess |
| “Is it certified?” | Only the marks the listing names for that model — CE, ETL or FCC; what each covers is in our certifications guide | The sheet, quoting the listing exactly |
Answer only from the sheet: advice that outruns the listing becomes the branch’s problem at the first return.
Price at the Counter Is the Trade List, Applied
This is not a pricing lesson: how the distributor builds its lists is the distributor’s subject. The counter’s part is narrower — sell at the account’s trade price as issued, and let exceptions travel back to the list’s owner. An off-list favour breaks the installer’s quote, undercuts other accounts, and teaches the counter that prices are negotiable. Project pricing is quoted as a project, through the account.
Stock at the Counter: Depth on Few Lines
Counter stock follows the branch’s own job mix, read from its till records: portable lines in depth — installers collect them on the way to a job — and fixed wallboxes in shallower cover, with agreed replenishment. Breadth is the enemy: fourteen models explained by nobody sell less than four every staff member can answer for. A working display unit earns its space: installers can handle the connector and read the display before buying. Reorder triggers belong in writing.
The Fault Comes Back to the Counter First
Every charger sold is a unit that may return to the counter. The path is agreed before listing; the counter’s part is evidence — take in the unit with its serial number, fault description and purchase record, and record the condition as found. What happens next follows the written returns route upstream, as our guide to spare parts and the RMA process sets out, against the terms in the distributor warranty checklist. EVDANCE’s standard warranty is 3 years. The branch that handles the first return calmly keeps the installer — and the line.
Counter-Ready EVDANCE Lines
The EVDANCE families built for counter sale are the portables: the EV-ACS4005T (40 A NACS, 9.6 kW, adjustable 16/24/32/40 A, IP66), the EV-AC04001U (40 A J1772, 9.6 kW, NEMA 14-50P, 25 ft, IP66) and the EV-ACS3210T (32 A NACS, about 7.7 kW, six current steps, IP66) — one line per inlet family — plus the JT02 adapter (NACS-to-J1772, AC, up to 80 A, IP65) as the accessory sale. EVDANCE, a Shenzhen manufacturer founded in 2011, supplies branches through distributors under the reseller and distributor program. Stocking enquiries: the product range or contact us.
Frequently Asked Questions
Should counter staff recommend a charger for a specific car?
Answer from the listing: inlet family and stated current. How much the car accepts is the car’s specification — if the pairing is not on the sheet, confirm before selling rather than matching from memory.
An installer asks for a better price than the trade list. What should the counter do?
Sell at the trade price as issued, or refer the request to the account owner and record the decision. The counter never rewrites the list — a casual exception becomes the expected price.
A returned charger works fine on the bench. What happens?
Record it as found and follow the written returns path; the bench result travels upstream with the unit. An intermittent fault recorded honestly is useful data; a quietly reshelved unit is a second return waiting.
Related Reading
- EV Charger Certifications Explained: CE, UKCA, UL, ETL, CB and What Buyers Should Ask For
- EV Charger Warranty and After-Sales Terms: A Distributor’s Checklist
- EV Charger Spare Parts and RMA Process for Distributors
