A charge point operator can put its brand on this station — EVDANCE’s private-label program starts at 100 units — but not on the evidence of the listing alone. The published specification for the EV-AC03201T is hardware: a floor-standing dual-connector AC station, up to 43 kW shared across two Type 2 connectors, OCPP 1.6J, RFID access and a 7-inch touchscreen. It names no branding element, so every part of the brand layer is a written confirmation — and a network’s brand lives in two layers: the station’s livery, which ships with the hardware, and the platform’s app and portal, which belong to your platform provider. Only the first layer is the manufacturer’s to confirm.
Key Takeaways
- Private label starts at 100 units, but this station’s listing publishes no branding menu — every element is a written confirmation.
- A CPO’s brand has two layers: the station’s livery, confirmed with the manufacturer, and the platform’s app, agreed with the platform provider — never merge them into one contract.
- Screen branding is not stated for this model — ask, and verify on a pre-production sample.
- Branding never changes the listed configuration: 43 kW shared, two Type 2 connectors, OCPP 1.6J, RFID, IP54.
Two Brand Layers, Two Different Owners
The physical layer is everything a driver can touch: the enclosure graphics, the rating label, the RFID cards in drivers’ wallets, the packaging and manuals. The platform layer is everything a driver sees on a phone: the app, the portal, receipts and station listings. The station’s stated network fact is OCPP 1.6J — the link that lets your platform run it. Our guide to OEM vs ODM chargers covers the maker-versus-brand distinction behind this split.
The Branding Surfaces, Checked One by One
| Surface | What the listing states | What to confirm in writing |
|---|---|---|
| Enclosure and livery | Nothing about branding | The print or wrap method offered for this floor-standing enclosure — and approve a physical sample |
| 7-inch touchscreen | The touchscreen is stated; no branded screen element is | Whether a logo or branded start screen exists for this model; never assume one from another model’s listing — check it on the sample |
| RFID cards | RFID access is stated | Card artwork and printing, and how cards are supplied and encoded to work with your platform |
| Manuals and packaging | Nothing | Your brand as the operator-facing name, in the languages your markets need |
| Certificates and conformity documents | Nothing for this model | Which documents cover this exact model, and whose name they carry |
| Driver app and portal | Not part of this product | Your platform provider’s white-label terms — agreed outside the charger order |
What Branding Cannot Change
Underneath the brand layer, the configuration stays exactly the one on the listing: 43 kW shared with 22 kW per connector, two Type 2 connectors, dynamic allocation between them as described, OCPP 1.6J, RFID and an IP54 enclosure. Branding does not add a feature the listing does not state and does not create a certificate. The support term behind the station is EVDANCE’s 3-year standard warranty; how claims route when the driver knows only your brand is a written confirmation, not something the artwork decides.
Fleet Consistency: The Questions a CPO Asks
- Will livery and print match across production batches, so next year’s stations look like this year’s?
- Do spare connectors, doors and panels carry the same finish, or will a repair drift from the fleet’s look?
- Does the RFID card artwork match the station livery, and who prints replacement cards?
- Will station names and bay numbering on site match the names in your platform — and whose job is keeping them in step?
- Who holds the artwork files and the conformity document set — you, the factory, or both?
How to Start
The route in is the OEM and private-label program page, with the EV-AC03201T product page as the specification your version repeats. Send the table with your first enquiry, insist on a sample before the run, and pilot the branded station — cards, screen and platform together — on one live site first.
Frequently Asked Questions
What is the minimum order for a private-label EV-AC03201T?
50 units — the floor of EVDANCE’s private-label program. What a branded order includes beyond the hardware is set in the quote and its written confirmations, not on the listing.
Can our logo appear on the station’s touchscreen?
The listing states a 7-inch touchscreen and says nothing about screen branding for this model. Treat it as a confirmation question, and check the answer on the pre-production sample — another model’s screen options do not transfer.
Does EVDANCE provide a white-label driver app with the station?
No. The app and portal belong to your platform provider; the station’s stated network fact is OCPP 1.6J, the link the platform uses to run it. App white-label terms sit outside the charger order.
Related Reading
- Logo and Branding Options for Private-Label EV Chargers
- Who Owns the Certificate in a Private-Label EV Charger?
- OEM vs ODM EV Chargers: How Private-Label Charging Works
- OEM and Private-Label EV Chargers: A Complete Guide for Brands
