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Selling EV Chargers Through Solar Installers

Solar installers meet EV owners at the survey moment. Make the charger a named add-on line on the solar quote — with agreed survey, install and fault roles.

EVDANCE Insights · EV Charging Guides

A solar installer meets the EV owner at exactly the right moment: the home is being surveyed, the roof and the consumer unit are on the table, and “how will we charge the car?” is a live question. For a distributor, that makes solar firms a strong channel — if you make the charger an easy add-on line on the solar quote, agree who surveys and installs what, and keep the solar claims honest. The channel fails when the bundle is sold on features nobody confirmed in writing.

Key Takeaways

  • Solar installers reach EV owners at the survey moment — the charger becomes a named add-on line on the quote.
  • The bundle still needs its own survey facts, one installer of record, and a defined fault route.
  • No EVDANCE unit claims solar diversion; sell manual current settings and car-side scheduling as what they are.
  • Pilot with one or two firms and judge the channel on your own bundle and callback records.
Single-family home with EV charging
The solar survey already covers the roof, the supply and the driveway.

The Bundle Conversation, Stage by Stage

StageThe solar installer’s partYour part as distributorAgree in writing
The solar quoteAdds the charger as a named line on the quote, priced as hardware plus its installation routeSupplies the quote-ready facts: exact model, connector, current settings, cable, listed certificationsThe charger is quoted as its own line — never buried in the panel price
The surveyRecords the charging facts during the home survey: parking position, supply capacity, cable routeProvides the survey checklist additions and what the survey cannot decideWho surveys the charger position, and whose visit follows if the supply needs upgrading
The installationInstalls the charger if its own licensed electricians do that work, or hands the job to the agreed installerKeeps stock and the named installer route ready; either way the install is a licensed electrician’s workOne named installer of record per job
AftercareFirst contact for the bundle it soldFirst response on the unit under the supply termsCharger fault versus array fault: who receives the call and who attends

The structure to notice: the solar firm owns the customer conversation, but the charger still needs its own survey facts, its own installer of record and its own fault route. It is a continuous electrical load — under the NEC, sized at 125% of the charger’s current — used every day.

Pedestal-style home EV charger parked next to a car
The charger is a daily-use appliance, not a roof accessory.

The Honest Feature Line

Solar buyers ask one question above all: “will it charge from my panels?” Answer it only from written specifications. No EVDANCE listing claims a solar-surplus or diversion mode, or a meter-linked eco mode — so no bundle you supply should promise automatic solar matching for our units. What can be said truthfully depends on the model and the car: some chargers let the user set a lower charging current — the EV-ACS3210T offers six steps from 10 to 32 A, the EV-ACS4005T adjusts across 16/24/32/40 A — and many cars schedule charging from their own settings. That is manual control, honestly described. Our consumer guide to solar panels and EV chargers explains what charging from solar does and does not do. If a customer needs true surplus-following behaviour, that is a written specification to confirm for the specific charger and car — never an assumption built into a quote.

Pilot It, Then Measure It

Start with one or two solar firms whose licensed electricians already do, or can partner for, the charger work. Give them the fact pack and survey additions, agree the fault route, and run an agreed period. Judge the channel on your own records: bundles quoted, chargers installed, callbacks by cause. EVDANCE supplies distributors through its reseller and distributor programme; shortlist home lines from the product range and talk to us via contact us about the bundle pack for your market.

Frequently Asked Questions

Does a charger have to be “solar compatible” to be added to a solar quote?

Any correctly installed charger charges the car; the array and the charger are separate systems sharing one supply. “Solar compatible” means something specific only when a model’s written specification states a surplus or diversion function. If the specification does not state it, do not sell it.

Who should install the charger in a solar bundle?

A licensed electrician — either the solar firm’s own, where charger work is inside their licence and competence, or a named installation partner. What matters is that one party is the installer of record, agreed before the bundle is quoted, not after the panels are on the roof.

What should the distributor put in the solar firm’s hands?

A quote-ready pack: the models you want bundled, one-page fact sheets drawn from the published specifications, the survey questions to add to their home visit, and the fault route in one paragraph. Ambiguity in the pack becomes a promise in the sales conversation.

Related Reading

Sources & Standards

EVDANCE · EV Charger Manufacturer

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