Selling chargers on your own website removes the marketplace layer — and lands its three quiet jobs on you. As seller of record you carry the shipping of a heavy electrical product, the sales-tax duties of every market you sell into, and first-line support for every unit. None of the three is difficult, but all three must be set up before the first order, not improvised after it.
Key Takeaways
- Your own store makes you seller of record: shipping, tax and support are your three standing duties.
- Price carriage from each model’s documented packed weight and dimensions — never from a guess.
- Tax duties are confirmed per market with your tax adviser and the authority, in writing, before trading there.
- Keep order records by model, variant and serial number; a warranty claim should be a lookup, not an excavation.
Three Duties to Set Up Before the First Order
| Duty | What it actually involves | Set up in advance |
|---|---|---|
| Shipping | A charger is a dense electrical product with a long cable, not a letterbox parcel. Carriage is priced from the packed weight and dimensions in each model’s own documents, and the unit must arrive undamaged — a transit-damaged electrical product is not sellable as new. | Pack spec per model, carrier account priced from the real packed figures, an honest delivery promise on the product page, and a damage-inspection step in your returns process. |
| Tax | Where you must register, collect and remit sales tax or VAT depends on where you sell, what you sell and how your business is established. There is no single rule a guide can state for every seller. | A written answer per market from your tax adviser and the relevant tax authority, your store’s tax settings matched to it, and prices presented the way that market requires. Confirm before the first sale into a new market, not after. |
| Support | Your name is on the invoice, so the buyer’s fitment questions, fault reports and warranty claims arrive at your door first — including questions that are really about the car’s settings or the site’s wiring. | A published contact route, a fitment check before dispatch, fault-triage notes per model, and the manufacturer’s warranty route documented behind you. |
What the Marketplace Used to Do for You
A marketplace quietly supplies trust, a dispute layer and a returns address. On your own store you replace each one deliberately: clear product pages that state the connector, the plug and the outlet precondition up front; written terms for delivery, returns and warranty that a buyer can read before paying; and order records — model, variant, serial number — kept well enough that a claim two years later is a lookup, not an excavation. Our distributor’s checklist for warranty and after-sales terms is the working list most sellers adapt.
The Stock Behind the Store
An own-website store works best on stock you control, sourced under written terms. EVDANCE supplies sellers through its reseller and distributor programme and its OEM and private-label programme — a Shenzhen manufacturer founded in 2011, exporting to more than 30 countries, private label from 100 units, with a 3-year standard warranty standing behind the units you sell. The full range is on the products page; trade enquiries go through contact us.
Frequently Asked Questions
Do I charge sales tax or VAT on every order?
It depends on the market, the buyer’s status and your own establishment — which is exactly why the answer must come from your tax adviser and the tax authority of each market you sell into, confirmed in writing before you trade there. Do not copy another seller’s settings.
How heavy is a charger to ship?
Heavy enough that guessing is expensive. Each model’s packed weight and dimensions sit in its own documents and datasheet — price your carriage from those figures per model, as our guide to reading an EV charger datasheet shows, and revisit them when packaging changes.
Who handles a warranty claim — me or the manufacturer?
You, as the seller the buyer contracted with: you receive the claim, triage it against the model’s documentation, and work the manufacturer’s warranty route behind the scenes. The buyer should never be told to chase a factory in another country.
Related Reading
- EV Charger Warranty and After-Sales Terms: A Distributor’s Checklist
- Importing EV Chargers Into the US: Customs, HTS and Section 301
- FOB vs DDP: How to Import EV Chargers From China Without Surprises
- Who Owns the Certificate in a Private-Label EV Charger?
